Mythic Running Company

Mythic Running Company is Amelia Island's original locally owned running and walking outfitter, with roots stretching back to 2010 when the store opened as Current Running. In 2020, the store was acquired by a longtime team member and rebranded as Mythic Running Company — continuing the same mission of personal, knowledgeable service for Fernandina Beach's active community.

Located on South 8th Street in Fernandina Beach, the store serves runners, walkers, and outdoor enthusiasts across Amelia Island and Nassau County. Staff provide personalized fittings and carry trusted running brands suited to coastal Florida conditions — from road running to beach and trail surfaces.

Mythic Running is more than a retail destination on this small island community: it's a local gathering place for Amelia Island runners who value expert advice from people who run the same roads and trails they do.