In a move set to revolutionize the Track & Field community, FloSports has announced the acquisition of DirectAthletics, a timed sports event registration and data management industry leader. This merger brings transformative technology and coverage to athletes, coaches, timers, event directors, and fans all under one umbrella, solidifying FloSports’ presence in the field.
FloSports, known for its sports streaming and original content, has a rich history in Track & Field and Cross Country coverage through FloTrack. This acquisition unites DirectAthletics’ platforms with FloTrack and previously-acquired MileSplit, creating an all-in-one essential destination for fans and participants. This amalgamation culminates in the largest and most comprehensive database of Track & Field videos, meet coverage, results, and rankings in North America.
The acquisition extends FloSports’ reach to more than 21,000 events and 35 million athletes and fans annually.
Mark Floreani, FloSports CEO and Co-Founder, emphasized the importance of Track & Field and Cross Country in the company’s heritage and future plans. “This moment marks a significant investment in the vertical through the combination of DirectAthletics’ industry-leading software and our expansive audience and reach through FloTrack and MileSplit,” Floreani noted.
DirectAthletics, founded in 2000, has a pioneering role in the timed sports software industry. Its event registration and meet management platforms cater to over 10,000 events annually. The company’s TFRRS platform acts as the official hub of Track & Field results and rankings for the NCAA, NAIA, NJCAA, and various state high school associations nationwide.
DirectAthletics co-founders David Stelnik and Jason Kronstat will join the FloSports team, further enhancing its technical prowess. Stelnik expressed his enthusiasm about the merger, highlighting the opportunities to expand their reach and offer new capabilities, thereby creating a unified, essential destination for Track & Field and the broader running community.
Additionally, the deal includes the extension of a long-term partnership between DirectAthletics and the NCAA. DirectAthletics will continue to power meet registration, rankings, and qualifications for 18 NCAA championships across all three divisions.
Jeff Mlynski, Associate Director of Championships and Alliances at NCAA, echoed these sentiments, expressing excitement about continuing their relationship with DirectAthletics as part of the FloSports team.
For more details, visit FloSports.tv.
About FloSports:
Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. Learn more at flosports.tv.
About DirectAthletics:
DirectAthletics is a leading provider of event and data management technology for timed sports. Serving thousands of schools, leagues, and governing bodies across North America, DirectAthletics has set the standard for official data management in Track & Field and Cross Country. Learn more at directathletics.com, tfrrs.org, and tfmeetpro.com.
